Creating my Marketing Slides

Tomorrow is my marketing strategy presentation and I’m finding ways to tell the story of how Hearth was created, who for, how I tested them and how I will market the app.

Hearth is an app that makes it quick and easy for anyone to get their essential daily nutrition.

The idea for health came about when I discovered that people in the UK didn’t get enough sunlight to make vitamin D during the winter months and were recommended to take 10mcg of a D3 or D2 dietary supplement daily from September to April.

I made a list of all the foods that provided each vitamin and mineral, how our body used them and whether they were stored or required daily.

It was also recommended that people with darker skin needed even more vitamin D supplement if they lived in the northern hemisphere. The darker the skin, the more months of the year and longer time in sunlight is required to absorb the required amount of vitamin D.

At the bottom, I made a shopping list of foods that delivered the most daily vitamins and minerals and went to the supermarket.

They kept pointing me to the Public Health England Eatwell Guide, which contradicted everything said about vitamins and minerals and to base every meal on starchy carbohydrates that contain little or no nutrients, omega 3 or amino acids, but do pack the calories. This didn’t make sense.

42 safe foods to eliminate food intolerance

Elimination Diet and foods with vitamin and mineral content have many similarities

I then found that the UK and USA were steadily rising in terms of obesity, type 2 diabetes and premature deaths. This was matched by the costs to the NHS in UK treating avoidable non-communicable diseases and yet government firmly places the blame on consumers, not the food industry, media or public sector bodies that give bad advice.

Public Health England’s Eatwell Guide in the UK and MyPlate in the USA both received most of the funding for research from the food and drink industry. No wonder ultra-processed foods were so represented.

It seemed as if we knew 2 things about human diet:

  1. That the human body requires 16 vitamins and minerals, which contain 9 amino acids and omega 3 and 6 fatty acids.
  2. That everyone responds to foods differently and if we want to avoid certain food, have responses to certain ingredients or genetic deficiency in absorption for certain nutrients, dietary supplements are available. From the graph above, it seems that the biggest percentage of people think they mostly eat a healthy diet. Figures for premature deaths from preventable diseases in the UK would suggest otherwise

This means, the problem is the gap between people’s perceptions of their eating habits and the health outcomes from their eating habits. This suggests that many people don’t know for sure what healthy eating actually is.

The market gap

There are plenty of apps that tell people what, how much and when to eat.

There are plenty of apps that ask people to measure, report, monitor, weight and count their food.

All healthy eating apps claim to help people eat more healthily.

None of them tell people what healthy eating actually is. Except Hearth.

We all know our eating habits the best. We’re there after everything we’ve eaten. We know what we like and don’t like. We know what we’re allergic too. We know what fills us up.

But no one tells you why. Except Hearth Nutrition.

A platform called Habit was launched in Frankfurt in 2017.

FRANKFURT, Germany — What do genetic testing, developing a better understanding of the microbiome, wearable technology, 3D printing, and more sophisticated meal delivery models have in common? They may all contribute to the rise of personalized nutrition, according to two presentations made during the Food Ingredients trade show taking place this week in Frankfurt.

Much like e-commerce, the business models arising around the concept of personalized nutrition may vary widely. Habit, the San Francisco-based start-up that is now a part of the Campbell Soup Co., Camden, New Jersey, and offers a personalized nutrition program that is based on genetic testing is the poster company for the concept. But other opportunities may involve the simple development of food and beverage products tailored for specific needs.”

Searching for my customer

I wanted to make this app for busy working people and created a survey. These people felt they knew enough about nutrition and didn’t need to worry about diet. It turns out that people working full-time get three meals a day, have less time for snacking so have the least to worry about.

Mothers seemed to know more than other demographics about nutrition. They knew about cravings and what vitamins, minerals and nutrients they needed. Knowledge about nutrition for child-birth has become one of the biggest areas of growth in healthcare, with prenatal, post-natal, pregnancy and childbirth care, often provided by women, for women.

Cravings

We all get them, but do we understand them? If you are pregnant, you might do. The rest of us go with our addictions, what’s in the fridge, the nearest takeaway or anything else edible within arm’s reach. We now know that snacking is disastrous for weight loss, which suggests that being able to plan meals around all the essential daily nutrition would be a good start to reducing food cravings and eliminating snacks.

The competition

During the COVID-19 pandemic, people have naturally turned to nutritious food. Orange and egg stocks in USA have gone through the roof.

The lockdown has created a relatively captive audience for healthy eating apps, with New York’s Noom, Second Nature endorsed by the NHS and the OurPath diet, aimed at tackling diabetes and Weight Watchers’ app have all increased their advertising.

MyFitnessPal remains the biggest grossing health app. It asks for personal details on sign up, date of birth, age, gender, weight and height, and sets a daily amount of calories for each day. The premium version provides nutritional data, but essentially it requires the user to do all the work, counting, restricting, monitoring and measuring what they eat.

The Canadian Women’s Network talks some sense about natural health and self-care here

More nutrition and healthy eating apps have appeared recently, with the closest to Hearth being Nutrition Data, Nutrition Info and Fooducator, which educates users about the food they eat and nutritional content.

Cronometer has a database of foods, which can be added to a diary via type input or barcode, and the app tells you how many macronutrients, calories and vitamins and minerals you have had that day.

Business Opportunity

Total Obtainable Market: Human health activities

Serviceable Obtainable Market: Health and fitness apps

Serviceable Achievable market: healthy eating apps

Why do we, particularly women, need to seek natural alternatives to chemical compounds in prescribed medication?

In America, particularly following the COVID-19 pandemic, many people cannot afford prescription medication. Many reports show how gender biased clinical trials are to white men. Medical testing attracts more white men than women or BAME people.

As shown by Jenny Arthur’s quote, is how the full picture of human nutrition is broken up and personalised.

My solution

Hearth Nutrition is based on these ideas:

  1. The human body requires 16 nutrients containing everything our bodies need to work.
  2. Some foods deliver more nutrients than others.
  3. Ultra processed food is stripped of its natural vitamins and minerals
  4. Food intolerance, preferences, responses and taste are all discovered by trial and error.
  5. We all know ourselves best so Hearth fills the gaps in each individual’s knowledge to make their journey with the app personal and tailored to them.

The Covid-19 outbreak has resulted in many people suffering new long-term post viral effects. This has highlighted many unresolved issues in orthodox medicine.

    1. How women’s health and differences between male and female bodies isn’t sufficiently understood.
    2. How women’s long term conditions such as endometriosis mix with COVID-19.
    3. How
Posted in Creating a Health App, Diary of an Entrepreneur Start Up, Female Entrepreneur, Female Start-up, Inclusion and DIversity, Journal, Journey, Journey to Become an Entrepreneur, Media, Nutrition and Health, politics and public information, Universal Truths, Weight versus health, Women in Business | Leave a comment

Why Corporates Want Us to Be Selfish, Which Makes it Harder To Innovate

Ah, this suggests an explanation for why aggressive and devious corporate marketing for unhealthy commodity stakeholders relies on selfishness and social division to work. Not only that, billions of dollars have to be spent to sell bad products and disguise them as good ones.

Corporates spend billions marketing to the market majority to bypass anyone who will question them. Image by Free-Photos from Pixabay

Also, the activities of companies responsible for carbon emissions, diseases, loss of resources, poverty, deprivation and inequality spend billions of pounds on reframing their activities to protect their profits and reputations from scrutiny. This is more difficult with a healthy society and requires religion-level doctrination.

The corporate world of runaway capitalism dictating our consumer habits, social interactions, behaviour and ambition need us to be selfish.

The COVID pandemic has caused widespread impoverishment, inequality and social division but exposed corruption and greed. Image by Danielle Tunstall from Pixabay

Selfishness is not supported by evolution. We did not get here by being selfish and do not have a good social life, fun, conversations and things that make life enjoyable without aquiring things or money through selfishness.

In indigenous societies, apparently, dominant people were shunned. Those who imposed their views and beliefs on others were more isolated than those who connected and included other people and reciprocated.

In the corporate workplace, selfishness is encouraged to make the cold brash decisions needed in business. This is not my area. I am pursing a more feminine route into business, using networking, objective leadership, awareness, identification of need and providing a solution, marketed well to reach a keen audience.

It must be exhausting being duplicitous, untrustworthy, selfish and disconnected at work.Image by Free-Photos from Pixabay

“A joint study by researchers from the Kellog School of Management, Stanford University and Carnegie Mellon University found experimentally that in group settings, people who were selfish were seen as being more dominant, and by extension more attractive, as leaders than those who were generous and kind.” The Entrepreneur

Workplaces encouraging selfishness instead of teams and objective leadership sounds iffy to me. I have created a team to help launch my app, with areas of focus attributed to 3 other people, all disclosing their own self interest and with a view to earning money together when the app sells.

My app aims to provide consumers, employers, nutritionists and communities with nutriton information at their fingertips – Hearth Nutrition

I disagree that selfishness is a good way to get along at work. It has never born out in my observation. Selfish people end up isolated, while sociable people network and get promoted in my experience.

No wonder I found people on The Apprentice so reprehensible. The above is a silly article – in my view – and is nothing to do with being an entrepreneur, which requires social connection, identifying and solving problems, finding a market, awareness, identifying early adopters and marketing a product so people want to buy it and recommend it to others.

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How We Need More Micronutrients As We Get Older

Do you remember feeling sick on family holiday holidays as a child? Were you cautious about the milk in France or Spain? Did it taste funny? Did you have a constantly runny nose throughout your school days?

Children absorb micronutrients easily, so richer food made us sick, we constantly have symptoms from intolerances and we grow to like foods with an ‘acquired taste’ – Image by Daniela Dimitrova from Pixabay

Today, one-size-fits-all diet advice is causing a huge amount of chaos. People of all different sizes, ages, women or men, from childhood to old age, different genetic origins, frame sizes and activity levels.l

During 2020, many people who went out to work each day experienced a sudden change to their daily routine: staying at home. Many people put on weight. In John Yudkin’s book This Slimming Business, he shows how studies of people who took little, some or much exercize varied in appetite. Both low and medium levels of activity ate less than those who were highly active.

Public health advice to base every meal on starchy carbohydrates is only correct for those who are going to use that fast-releasing energy soon after eating. If the energy circulating in our blood as glucose or blood sugar is not used, it will be stored for another period of regular activity.

This means that during lockdowns, our bodies change to adapt to our new sedentary lifestyles.

Public health seems to have become all about pharmacy and cures. Our professional bodies don’t seem to think about healthy lifestyles – Image by Welcome to all and thank you for your visit ! ツ from Pixabay

We also lack enough sunlight to make vitamin D in the United Kingdom over the winter half of the year and anytime where we don’t go outside for at least 10-25 minutes, according to our shade of skin.

It seems as if our public health officers know very little about healthy lifestyles. They prescribe drugs or vaping to stop smoking. The tell people to base every meal on starchy carbohydrates as if we were medieval peasants. They recommend 5 pieces of fruit or vegetables everyday, giving us far too much sugar. They include enriched and fortified foods in their lists, which are stripped of natural nutrients and supplemented artificially.

It has been widely reported that we need more micronutrients as we get older. This session on Nutrition Concerns for Ageing Populations, taking place at Tufts University in Boston USA says:

People become less active, their metabolism slows, their energy requirement decreases, all of which mean that they need to eat less.

Recent research demonstrates that because older adults’ abilities to absorb and utilize many nutrients become less efficient, their nutrient requirements (particularly as a function of body mass) actually increase.

Maintaining a nutrient-dense diet is critically important for older adults because of the impact of food intake on health.

As Pelchat discussed, aging is often accompanied by a loss of appetite and changes in taste and smell, all of which can lead to more limited food choices and lower intake of healthful foods.

This means that Hearth Nutrition is primarily for people aged 40 plus, particularly women, who may have stopped going out to work each day, which means their lifestyle and dietary requirements have changed too. We need to increase our nutritional intake as we get older.

We move around less in older age, our metabolism slows, we need more nutrients – Image by coombesy from Pixabay

Here is a link to a study called Immune Function and Micronutrients Requirements Change Over the Life Course.

As well as needing vitamin D3 or D2 dietary supplements during the winter in the UK, micronutrients are important to protect us against viruses. This BMJ piece shows the role micronutrients play in the wake of COVID-19

We also become intolerant to foods that don’t agree with us as we get older. Not to forget allergies, of course, which are over-reactions by the immune system to nutrients the body doesn’t need.

We can work out a certain amount of our own ideal diet by considering:

Our genetic origins: if we have fair skin and originate from colder climates, we need more fat in our diet to make vitamins we don’t get from sunlight, such as vitamin D. If we come from somewhere with tropical fruit, we can process vitamins while simultaneously using the fast releasing energy.

This would be nutritious and healthy for you if it grew naturally in your backyard

Our location: those living in inner cities will need more nutrition to deal with increased levels of pollution, which means it is healthy to have more colds if the air quality is less good. Those living by the sea benefit from sea swimming and fresh seafood, particularly line-caught instead of farmed fish fed on grains.

Our age: as we get older: we need more nutrient rich foods to get the amount of vitamins we need.

Our activity level: if we eat starchy carbohydrates, but do not use the sugar in our blood, it will be stored away for future use, as these foods contain few nutrients, amino acids or omega 3 fatty acids. In fact, too much grain in the diet unbalances the Omega 6: Omega 3 ratio we need to be healthy.

Our size: if we are big framed (measured by head, hands and feet) we need more calories than if we are petite.

This all means that our tastes, preferences, intolerances, ethics, diets and lifestyles are up to us. We need the information to be able to make informed choices for ourselves.

Below are lists of the micronutrients we need each day, foods they come from and dietary supplement recommended daily amounts (RDAs) for nutrients missing in the diet.

Posted in Getting Older, Micronutrients In Food, nutrition, Painless Pass Through Menopause, Passing Through Menopause | Tagged , , , , , | Leave a comment

Why Lockdowns Cause Weight Gain and How to Maintain your Health

This story is an attempt at pulling many different threads together to create a whole picture of how nutrition governs our mental and physical health and maintains our body shape. I can’t ask if you’d prefer the good or bad news first, so will just go for it.

Rather than peppering the flow with citations, I will show the books and sources of this information at the bottom. As a journalist, I aim to follow the facts to reveal the hidden story about weight, nutrition, exercise and health. Therefore, I’m building a complete picture to be relatable for adults in the United Kingdom under Lockdown and similar sudden changes in circumstances. therefore, first, let’s get it out of the way:

The bad news

Anyone would slowly put on weight if they stopped their daily routine commuting to work – Image by pasja1000 from Pixabay

Diets are not just for after Christmas, they are for life. Our ‘diet’ is what we eat on a regular basis. Feasts or famines are occasional. We see a high percentage of Brits on “diets” ‘most of the time’ today. Imagine the end of rationing in 1954, then the 60s when bananas and other exotic items were first appearing in the UK. In 1958, John Yudkin wrote This Slimming Business. A 25p guide to what food manufacturers and other quacks were trying to sell us. This was before the government started to interfere in our nutrition.

Weight gain affects those who work from home more than those who do at least part of their commute every day on foot. People who stop going out to work regularly – as many have during the lockdown – results in weight gain. It is preventable but not by following any diet, calorie counter, short term restriction of starchy foods or exercise boot camp.

The good news

Neither a blow out at a wedding buffet nor an indulgent, well deserved holiday are going to set your waistline on an undesirable trajectory outwards. When we over eat on occasion, our bodies respond by increasing our metabolism to burn off the excess energy. Therefore, just as the weight creeps on when we stay at home every day, keeping up a routine of taking exercise or a walk three times a day could replicate some of the previous activity when going out to work.

To set new goals for staying at home, imagine your day when you went to the office and plan a daily routine so your daily activity level does not drop off. For those who cycled long distances to work, perhaps find an activity converter to translate your weekly game of squash or cycle commute into steps.

Vitamin D for indoors

It is good to get most of our micronutrients through food but not everyone can get all the ones they need anywhere at all times

During the winter in the UK, we do not make enough sunlight to make vitamin D between October and April. If we are inside a lot, it is good to take a supplement each day when we do not see spring or summer sun for at least 10 minutes a day, with longer for darker shades of skin. Vitamin D3 (animal protein) or D2 (plant) 10mcg (1000 International Units) or 25mcg (4000 IU) each day will suffice.

This is prevention rather than cure and is not a remedy or inoculation against infection, nor is it anti-bacterial. It is good to take a supplement each day, which supplements vitamin D in a nutritious diet and it is fat soluble so easier to absorb if eaten with food containing healthy fats (fish, meat, eggs, dairy, olives, avocado, coconut, nuts, seeds, oils from any of these).

How to Stay Healthy During Lockdown

There are a lucky few people who will not naturally face worsening health during Lockdown. These people have not had a greatly disrupted daily routine. However, those people might still struggle to find the motivation to jog on spot, do sits ups, use the staircase for steps or follow a yoga or dancersize instructor on YouTube.

Diets don’t work and take joy and purpose out of food – Image by Steve Buissinne from Pixabay

In order to maintain your weight and health during lockdown, it is very important you keep up some activity twice of three times a day. Otherwise after 3 months your weight and metabolism with have adapted to your new routine. This is to prevent you from bouncing off the walls or experiencing the huge surpluses of adrenalin that give you that buzz after exercize.

Why do you think so many people are on permanent diets?

Nutritionists and doctors now know that short term, restrictive, high activity diets do not work long term. Our bodies are designed for 12 weeks of famine and intense exercise and adapt accordingly, to help us survive and keep us alive. That is the very reason short term diets do not work. When we reduce our calorie intake to less than what we need, our metabolism slows down to conserve energy so we have enough to get through ‘hard times’.

Being outdoors, chatting around the fire, sleeping in tents – Image by Pexels from Pixabay

Too much information is taken out of context. Yes, people who had been in prison camps for a period of time became skeletal. Do you wonder how they survived? When they were released, special products had to be made to bring them back to normal eating again. They could not just tuck into a roast dinner on leaving their prison. Their bodies had adapted to keep them alive through extreme hardship, inadequate food and excessive activity.

How do we deal with our sedentary lives today?

Outdoor sports ought to be clearly as they are not high risk infection occasions – Image by Free-Photos from Pixabay

The bad news: you cannot sustain an unrealistic, fashionable, sinewy teenage boy figure all your life, even if you were a sinewy, teenage boy once. If you become an athlete,  perhaps you will maintain your size and shape, depending on the consistency of physical activity and, as you get older, the increasingly nutritious diet that you eat.

Think about ‘acquired taste’ and, perhaps, memories of being sick on the first few days of family holidays abroad.  These are natural phenonema. Firstly, our young bodies are able to process just about any foods, which means we do not need rich, nutrient dense foods, such as anchovies, avocados, olives or too many eggs to get micronutrients we can access from chicken, potatos, cabbage, rice and peas.

Government Induced Malnutrition and Malnourishment

Have you noticed how, since the First and Second World Wars, we have got used to increasingly processed, starchy food? Since the COVID-19 pandemic, costs of vegetables, meat, fish, eggs and dairy have increased exponentially, or so it seems.

Real food prices have gone up. This source, taken from BBC news, shows that:

Food prices in UK supermarkets and shops have risen by 8.3% since January, an index compiled for the BBC shows.

Meat and fish – up 22.9% – registered the biggest price increases for any one category in the survey, with fresh fruit and vegetables up 14.7%.

General store-cupboard items, such as tinned foods, were the next most inflation-busting sector, registering a 15% increase, while fresh fruit and vegetables went up by 14.7%.

The research, carried out for the BBC to find the impact of food price rises on the average UK household also showed that a pack of 4 croissants, chicken and ham went up by over 40%.

While supposedly ‘developed’ nations have governments and official bodies, which started dictating what and how much people ate in 1976 (USA) and 1983 (UK), preventable, non-communicable diseases have been rising, the cost to healthcare has increased steeply and those afflicted are getting younger.

Despite trials, studies, research and evidence to the contrary and improved transport, the NHS, official bodies, dietary associations, the government and their mouthpieces in the media all spout the same advice: to base every meal on starchy carbohydrates.

How DID we survive this long without government telling us what to eat?

How can a few homogenous suits in Westminster tell millions of different people how to live their lives?

We may wonder how, through all the pestilence, plague, poverty, famine and wars humanity even survived. Well, I suppose until a hundred years ago, a huge amount of people didn’t vote in the UK. It’s like, “now you’re allowed to vote for us, we will create the circumstances in which you will have to”.

This is true for only a few people in special circumstances, predominantly someone who is taking sustained, vigorous exercise straight after every meal or all the sugar and starch will be stored as fat for warmth and reserves as it contains little other use. White bread, white pasta, white rice and skinless white potatos have had all their micronutrients stripped out, to extend their shelf life and make way for additives and flavouring. Food manufacturers have also exploited information about the micronutrients we need in our food to supplement their products into enriched and fortified foods, to be sold at an elevated price for their unnatural nutritional qualities.

Our bodies are not accustomed to empty calories in enriched and fortified foods, which are the same as dietary supplement packaging trying to sell their products for nail strength, hair growth or to slow down wrinkles.

If you’re approaching, going through or have had your menopause, consider the role that mironutrients play in mental and physical health.

Posted in Big breakfast, Lockdown, Losing weight in lockdowns, micronutrients, Minerals in food, Vital Vitamins | Tagged , , , , , , , , , , , , | Leave a comment

Protection Against Viruses Through Micronutrients in Food – My Journey

I’d like to share my nutrition research with you, which I have gathered to try out at home during the lockdown, through studying media as a journalist, nutrition, official advice, politics and science since February. I started after a presentation about the incredible strain on our NHS from preventable diseases such as obesity, Type 2 Diabetes and Cardiovascular illness.

This took me to the NHS Vitamins and Minerals pages, which provided information on each micronutrient, which we need through food as our bodies cannot make them and the foods they come from. Of course the NHS has been infiltrated by industry interests, so enriched and fortified foods were included, which are no more than food, which has been stripped of its natural nutrients and supplemented during manufacture.

Our bodies can store or discard nutrients absorbed through food but find it harder to process nutrients accessed through dietary supplements. However, I started with retrieving my vitamin D3 supplement from the bin when I read (aged 49) that in the UK we do not get enough sunlight to make Vitamin D during the winter half of the year and the NHS advises us to take a daily supplement of 10mcg (600 international units) of D3 (animal protein) or D2 (plant) between October and April.

Vitamin D has since been studied for its effects on COVID-19 infection.

Thanks to writings of Dr Zoe Harcombe, Tim Spector, Gary Taubes, Harvey and Marilyn Diamond, Tim Noakes and Dr Jason Fung I was ready when COVID struck to create a healthy diet for myself using micronutrients and only supplements to fill gaps in my diet. Then I changed my diet to access more natural nutrition (started eating eggs, greens, olives, steamed salmon and salad for breakfast and half a cup of porridge oats cooked with 1.5 cups of water for lunch, which meant I could eat whatever I had or wanted for supper and didn’t get hungry between meals).

More like Taubes than Spector, I am a journalist and researcher always looking for objective facts and reserving my judgment without evidence and of course trying new facts out on myself and friends and famly (brother and his wife too had COVID and used my research to aid recovery) to process feedback to direct my ongoing research. The responses from others in the Long COVID support group has been the backbone for this whole idea.

I posted my research in spreadsheet format in the Long COVID support group on 9 July (of course FB makes it impossible to link to the post) when I got results myself from nutrition and learned more about how to trust and listen to my body (saying “no” to alcohol, dairy, sugar, starch, yeast and gluten etc to fight virus). Stress, grief and lack of micronutrients all make us vulnerable to infection, viruses and illness and I found many reports showing that clinical trials do not report how many women are tested for new medications, which means women’s health is not properly understood or catered for. For example, women with endometriosis (1 in 10) may go many times to their doctor and not get a diagnoses and Long COVID sufferers had a long battle to be recognised.

The research is on Appsheet, which funders have sponsored to be live since August. It can be downloaded here or viewed in browsers here. Appsheet don’t let creators see what barriers to entry first time visitors are presented with. I think it is: click link on any device, can dismiss Appsheet installer, click OK to data (no contact details required to access and no user data stored, guest123445 shows each device in user log).

Clinical trials do not report results specifically by race or gender Image by Gerd Altmann from Pixabay

I believe medicine needs to understand health not just sickness and medical intervention. In the late 80s friends developed ME, considered a post viral effect, perhaps of Glandular Fever) and I know many women with ME and fibro myalgia. I was born without a working thyroid gland (supposedly) and recovered from fatigue by cutting cow’s milk, gluten, yeast, sugar and any foods with additives of any sort out of my diet, to just eat single ingredient unadulterated foods. Then I read about anti-nutrients and foods such as soy (never eaten as not good for thyroid), which need to be soaked or fermented for us to digest and access its nutrition (natto, tempeh, miso, edamame beans (young soy) and tofu).

Then searching the medical press revealed that hearing loss and hypothyroidism is a result of iodine deficiency in the womb. I had a LivingDNA wellbeing test, which showed I didn’t absorb B12, Omega 3 or vitamin A and could benefit from supplements, along with Vitamin D when not exposed to sufficient sunlight during the winter half of the year.

As I normally do when I have a cold (had rhinoviruses and coronaviruses before, particularly since 2009), I had plenty of steamed greens, lemon juice, echinacea, inhaling eucalyptus to clear sinuses and added foods rich in vitamins and minerals. Porridge is great for B1 and copper, zinc, iron, magnesium, manganese, phosphorus and plant protein as well as being gluten free and eggs are full of nutrients, healthy fats and protein, and both inexpensive even for organic).

My research shared here in mobile format (desktop, mobile, any connected device) on Appsheet can be viewed in browser, no contact details required, no personal questions, no restricting, counting, measuring or assumptions. I believe people interested in nutritional health want to fill gaps in their knowledge and understand food more. Hearth Nutrition (what I call my idea) accompanies you on your own voyage of discovery about food and what to eat, when and why and is objective (all diets, allergies, intolerances and ethics included) and it is free to people in the Long COVID support group.

Once entered the app, Assistant requires with a type field. If like can explore app by typing in food or nutrients or use top menu (3 lines top left) or icons on bottom of page). Thanks to speaking to Jo today, I just realised I could add a spreadsheet on diets so that ‘gluten free’ would provide a list of gluten free foods from the nutrition library. I will do that next weekend.

The amazing feedback I have had from this group since 9 July has inspired all the research and ideas since, which I am putting into a website, which I can ensure will always be free to people who have had COVID-19.

Voyage of discovery about health and food

My research journey showed me how all diets and food cultures offer some wisdom, including vegan, vegetarian, pescatarian, intermittent fasting, Atkins, Keto, Paleo and Mediterranean. Food is a centre of community and family (hence name Hearth) and objective information (seeing whole picture and context in one go) unites people as it includes diverse perspectives and every culture, tradition and knowledge on earth has something to contribute. Many diets started with a great idea and then became subjective to one particular viewpoint. Therefore, Hearth aims to remain objective, so everyone can find their own answers and learn more about food and nutrition to recover and remain healthy.

Through feedback from this group I discovered how to create meals with minimal preparation and spred out leftovers from when I had energy to cook meat, fish or roast vegetables to keep for variety at each meal. Rather than having just chicken and steamed green vegetables, I would have a varied selection of dollops or slices of cucumber, courgette, artichokes, hummus and/or goat’s cheese to make meals tasty, satisfying and nutritious so our body and mind can use as many micronutrients as possible for recovery and health.

For ultimate health, applying to any diet and putting the individual in control, the aim is to eat 3 meals at 3-5 hour intervals, which means within an 8-10 hour window.

If anyone is interested in the design and execution of an app to go on the appstore next year, please do my 5 minute survey here.

Posted in 3 meals to deliver vitamins and mineral, Big breakfast, Create your own meals without recipes, How to avoid snacking, How to not get food cravings, Inclusion and DIversity, Journey, Nutrition and Health, Vitamins and minerals in foods | Tagged , , , , , , | Leave a comment

Choosing then Forming an idea, Testing, Feedback and Presenting to Funders

Over my lifetime, necessity, new perspectives, work and current affairs have inspired me to start creating ideas. These may be to solve a problem or improve quality of life.

Hearing test

Hearing aids are still sold to an under informed customer by a sales person disguised as a doctor -Image by williamsje1 from Pixabay

However, I have never taken any ideas past this point. The nearest to get this far was to start a company to sell hearing aids to an informed audience of people with hearing loss. In Ireland, for example, hearing centres are well signposted on the high street and in Madrid, hearing aids are displayed in shop windows on its grandest avenues.

Meanwhile, in England, most hearing aid companies focus on home visits and maintain a strict patient/practitioner relationship on title and second name terms. The customer is kept in very unblissful ignorance about the product range. This resembles someone going to Curries to buy a new home entertainment system and being sent home with a wind-up gramophone with the warning it will take a month to get used to.

Matching the customers’ needs with the item means it works instantly as expected – Image by williamsje1 from Pixabay

After exploring how and if this idea could be pursued, I realised it was not possible without a audiological scientist and these were already successful in their own shops. Alan Aaronson supplied my first life-changing analog, programmable hearing aid with a directional microphone in 2001 from St Anne’s Hospital in Tottenham and he is now part of a Harley Street company in a swish new building near Regent’s Park.

Meanwhile, dispensing companies still advertise, take ages to respond to enquiries, keep customers at arms length, send grumpy, underpaid sales people with test equipment to elderly people’s homes with the aim of stripping our grandparents of their pensions.

High street shops in Madrid display hearing aids in their windows – Image by c1n3ma from Pixabay

On the high street, Specsavers and Boots have seen the opportunity to supply hearing aids. All in all, the individual you see makes all the difference as to whether or not they understand the customers’ needs, experience and perspective or not. Lacking first hand experience of hearing loss and hearing aids is the difference between taking home the entertainment system of your dreams and a wind-up gramophone to enjoy your music collection.

Survey on attitudes about food

Ideas that formed out of feedback, pitching people, assessing suppliers and following the progress of technology are still with me, waiting to be put through their paces. Meanwhile, I have started to put new ideas together in written or even screen designs.

On starting Launchpad at Falmouth University, I discovered I had to start with one of three challenges. Exploring all three was an excellent experience, as now I know about the remote computing storage at Goonhilly in Cornwall and the efforts by government to pretend to give everyone 5 more healthy years of life.

During the process of looking at retirement, I discovered how efforts to relieve the NHS of their incredible burden from avoidable diseases through trustworthy, accessible information for public health were battling against corrupt people exploiting their positions of influence over the government to create a bigger marketplace in health for pharmacy.

COVID-19 was exploited for political power and money – Image by Syaibatul Hamdi from Pixabay

When COVID-19 hit, it seemed as if the public’s desire to improve their nutrition was impeded by closing natural health shops during lockdown and supplying housebound people with starchy, strippped and fast release carbohydrates with little micronutrient content.

Meanwhile, the NHS website displayed all of the micronutrients we need in our diet and the foods we can get them from. This was accompanied by the same information about how our bodies use micronutrients written in five different ways and references to the integrity compromised Eatwell Guide with ‘You SHOULD get all the micronutrients you need in a varied and balanced diet’.

This was followed by a very grudging guide on supplements to fill gaps in the nutritious diet. For example, vegans could see that vitamin B12 was unlikely to come through their diet and non-meat or fish eaters could find foods, which delivered all 9 amino acids and omega 3 fatty acids.

Notice the word ‘conditions’ now appears in the NHS website vitamins and minerals page instead of this being the basis of an individualised nutritious diet

I made a spreadsheet with all the foods mentioned on the NHS website that I would eat and used it to form a shopping list. On it was meat, eggs, greens, olives, brown rice, organ meat, olives, citrus, plain yogurt, hummus and salad items. Items I ignored were fortified and enriched ultra processed foods such as cereals. I started to eat eggs, protein and greens for breakfast.

It is good to get most of our micronutrients through food but not everyone can get all the ones they need anywhere at all times

Once COVID-19 was in full swing, the note to take a vitamin D3 or D2 supplement during the winter months in the UK as we don’t get enough sunlight to make vitamin D was made more prominent. Clinical trials have been carried out to see the relationship between vitamin D and COVID-19 infection.

When you look at the acknowledged relationship between sunlight, vitamin D, skin tone, diet and then COVID-19, it is not difficult to suppose that darker skinned people being kept indoors during warm sunny days without doses of vitamin D supplement was NOT going to go well. Where was the natural health in our government’s COVID-19 response.

Now it turns out, the man made responsible for public health, covering alcohol, tobacco, obesity, diet and then testing for COVID-19 is entirely focused on how pharmacy, not nature, can improve people’s health. This means prescriptions, vaping, restrictive diets and more suffering, particularly amongst women, who are not sufficiently represented in medication clinical trials as well as our bodies hosting the system to grow and yield new humans.

Something seemed very wrong and I wanted to find out who was looking for answers. Firstly, women, people with long COVID-19, those with existing conditions, people not on mainstream diets, symptoms from food intolerance and those recovering from surgery, invasive medical treatment and battling non-communicable diseases.

The NHS presentation at Falmouth University always warned about over-prescription and resistance to anti-biotics, which were no longer profitable for pharmaceutical companies to develop as anti-biotics do what they are designed to do.

Dirty Money on Netflix exposed corruption such as pharmaceutical giant Valeant

From documentaries such as Dirty Money on Netflix about Valeant, a highly corrupt pharmaceutical conglomerate eating up all its competition and forcing exhorbitant drug prices and health insurance sky high in America warned us of what might come in the UK.

Public health in the UK and other countries such as USA, South Africa and Australia and many other places has become corrupt and the public no longer trust health messages.

This meant people would be looking for their own answers and going on their own voyages of discovery.

Therefore I came up with the idea for a shopping tool that make it quick and easy to get a tasty, nutritious and satisfying diet, whatever your tastes, allergies, intolerance, sensitivities or ethics. Official diet advice was for one specific genetic type, age, gender and state of health. My idea would be for everyone and anyone.

weight loss needs to be natural and suited to the person to be long term – Image by Vidmir Raic from Pixabay

Current healthy eating and weight loss apps all focus on calorie restriction, ignore micronutrients and monitor users diets. This puts all the onus for success on the user being obedient and trusting advice from an algorithm. As people become more health literature, listen to their bodies, research information and try different things, the weight loss apps do not allow users to track micronutrients, nor tell them the foods to eat to get all their essential daily nutrition.

With information about micronutrients all over the media and the internet, with cultures and traditions in different countries and a library of different diets and ideas all focused on profit, it seemed there was a gap in the market.

My customer:

  • Women – women promote healthy eating in their households
  • Ages – 25-54 – these 3 generations buy the most dietary supplements and other medications for health.
  • Organic food – women are more likely to try new things and buy a wider range of organic food, even if men spend more on average on an individual item.
  • Independent local retailers – the biggest rise in the sale of organic food was amongst independent retailers such as farm to plate, farm shops, home delivery, farmers’ markets and health food and whole food retailers. Supermarkets still sell £1.5bn of the £2.2bn revenue for organic food in the UK rising each year without advertisement.
  • Enjoy good food – a survey shows that 78% of those asked about their attitude to food wanted to enjoy good food.

Cars only run well or at all on the correct fuel and stay looking good with careful driving – Image by Emslichter from Pixabay

Current weight loss apps all base their algorithms on users’ personal information. They demand weight, height, gender and age during the onboarding process. None of these help determine the fuel that person needs to eat. We all know ourselves best and are there after everything we eat. If you think of a car, you have its shell, shape, engine and wheels. If you put the wrong fuel in, it will either cough, splutter and not run well or breakdown entirely. The engine might pack up if you put the wrong fuel in but the outer appearance will stay the same unless it is driven very badly.

Clinical trials do not report results specifically by race or gender Image by Gerd Altmann from Pixabay

Humans too, need the right fuel for our type. Unlike cars, though, we need to discover what that is through trial, error, information and experience. People with roots in exotic countries may be able to eat exotic fruits and metabolise the sugar into energy for sprinting away from predators or to catch game. People who live in Iceland need to keep warm in the winter and need more fat in their diet to survive. Fish and nuts contain more fat than meat or vegetables and as a result, someone from a hot African heritage could be allergic to fish, nuts and olives.

We need to learn how to listen to our bodies. Aches, pains and symptoms are a combination of messages and our body working to keep us alive. Allergies and intolerances work to direct us away from foods we would be better to avoid. We would require more sugary or starchy carbohydrates if we need to move around quickly and more fatty acids and monounsaturated fats if we live a relaxed lifestyle, perhaps weaving or lying on our backs for hours doing intricate work to a ceiling mural.

Diet books a plenty with nutritional science or mainstream ideas to suit a section of society

Hence, there is a wide range of diets, but they all have their own unique facts as well as universal truths. This is the same as food cultures and traditions from all over the world. A wonderful research project would be to combine all diets, cuisines, folklore and traditions to compile more universals truths about humans and how to nourish our minds and bodies who we are, what food we can find, where we live and what we do with our lives.

If that tome already exists, please tell me.

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The Design of Hearth

Then the design for the app to launch has been mocked-up by Plan Pixels in India to show:

Sign in – Either email and password or via a social media account.

No personal questions and information about what the app does and how much it costs before subscribing and using the app.

Landing page to provide a guided tour of the app

Landing page – a tour of the app’s 4 pages, which aim to make it easier to choose the foods to get all daily essential nutrition and find gaps to supplement for any diet.

Food library allows users to sort food by macronutrients

Food library – foods can be added to the shopping list (saved for a week) or to one of 3 meals for the day. Foods can be sorted by meat, fish, plant protein, healthy fats, fibre, gluten and carbohydrates, so any can be excluded.

Shopping list – foods can be added by food type so items can be bought together in a supermarket or independent food producer or retailer.

Meal Planner – foods can be added to one of 3 meals for each day. Once micronutrients have been covered by foods, they grey out in the food library, leaving foods to complete the micronutrients needed each day.

Calendar – showing what micronutrients were missed that day in diet so user can buy supplements if wanted.

Posted in 3 meals to deliver vitamins and mineral, Big breakfast, Create your own meals without recipes, Creating a Health App, Getting 3 healthy meals a day, How to avoid snacking, How to not get food cravings, Nutrition and Health, Vitamins and minerals in foods, Weight versus health, Women in Business | Tagged , , , , , , , | Leave a comment

Finding the Path to Turn an Idea into a Business

I’ve reached the stage where I have tested an idea to find out if people want it, seen if anyone else is doing it or how easily they could do it and how to deliver it and what that might cost.

This puts me at that point where I need to find the path I need to follow to turn this into a viable business. Where do I start and what do I do?

Previously, I have had a range of ideas that I believe would be commercial, sellable and useful to people, but I have not been able to find the nuts and bolts of business and an easy to follow list of processes to juggle to run a business.

Childcare is better for the whole family if both parents are carrying the weight of tasks to be done – Image by pasja1000 from Pixabay

To me it seems a little like motherhood. Bringing children into the world must surely throw up continual variables to answer and solve. I haven’t had children but can imagine the challenges to overcome would be relentless. They would require juggling many tasks at once, learning new ones and demands popping up with no warning requiring immediate attention.

This must surely be why relationships that are more equal work better and last longer. If parents work as a team with childcare shared between them, both parents will see a similar perspective, relate to each other’s experience, support each other and work as a team.

A Mercedes may be a good looking car but it’s mechanics drive its success – Image by Emslichter from Pixabay

However, it seems as if this is rare. Male expectations seem to becoming ever more unrealistic and demanding, while women’s tend to be lowered and very well managed.

This could relate to business too. A successful businessman will have excellent support from one or more personal assistants to keep things going. Of course, anyone starting up a new business is going to appear as a risk to any potential investor, and that is why the various business processes that are required will be the engine that drives the car.

The cart has to come after the horse or nothing goes anywhere – Image by Momentmal from Pixabay

We might design a beautiful car or a futuristic, functional car as DeLorean did, but if it doesn’t fire up and move it is of no use.

Therefore, how does one schedule the nuts and bolts of business if no one tells you what these are?

To someone who has run a small business, processes such as VAT returns, corporation tax and filing and companies house are no longer second nature. If that was all we needed to do, after a few turns these would become second nature and no longer represent a hurdle.

Working with someone else adds their experience and perspective to the idea, making it possible to broaden the offering through discussion and planning – Image by fsHH from Pixabay

However, starting a business must be more like bringing a child into the world and discovering and experiencing the new tasks that need to be handled as the business grows as well as planning for the future and increasing the work load, taking on more staff, evaluating the business, increasing equity, negotiating with suppliers, setting salaries, giving funders equities in the business and fulfilling on expectations from customers.

It seems that the demands of business would be too much for one person. This seems to be much like parenthood. If someone has had children but spent most of their time working full time and coming home to cooked meals, they are not going to foresee the range of tasks that someone starting a new business can already envisage.

If you are reading this, have run a small business before and are familiar with the various processes required to run a business – as CEOs seem to be considered to have transferable skills – it would be so beneficial to share this information.

I would definitely buy that book ‘Nuts and Bolts of Starting a New Business with No Previous Experience’ and if my business takes off, I will write that book myself.

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The Ingredients of Optimal Health

One of the few books about diet I have read that uses the tagline ‘do you want to feel fantastic’ is Fit For Life by Harvey Diamond. Contrary to the interest-countered beliefs of the owners of toes Diamond stepped in the diet world, Fit For Life is a set of ideas, which are the most sustainable long term and which are the least faddy of all eating regimes.

Since February 2020, when I found out that in the United Kingdom, we did not get enough sunlight for half the year to make Vitamin D, I decided to find out all the micronutrients we were supposed to get through our diet and how our bodies used them.

This led me on an exciting phase of my voyage of discovery about food, which I call Raiders of the Secret Lost Truth about Food.

Like the Full English Breakfast, the first meal of the day could provide most of the micronutrients our bodies need for optimal health, leaving us more flexibility for lunch and dinner.

Here is a timeline of that voyage, which shows that there is one main route and I have explored plenty of side paths that have each brought me back on track.

I think the one key thing here is to reserve judgment as much possible. It is very easy – and if you want to write a book that makes you rich, go ahead on your chosen blossom lined boulevard – to discover something new and make up a whole plausible story about it.

How do we know when and where we’ve reached our own summit? Summit – good word. A summit is the top of a mountain, where all paths meet. A summit can also describe a meeting to mark the acculation of work by a team of people to bring all their work together and create an action plan.

Here is the time of the origins of my voyage of discovery, starting with my family.

  • 1970s – parents had chickens and a kitchen garden. Dad had kidneys and Mum had sardines for breakfast. We often had porridge cooked over night and a boiled egg.
  • 1980s – school, diets, eating disorders and peer pressure. Parents searching for answers, being annoyed at all the U turns in the media and going to Health Farms.
  • 1990s – mother died in 1992 after chemotherapy. Father reads Fit For Life and wows about it to everyone. Brother and I read it and try Lifesource Complete, a nutrient rich drink no longer on the market.
  • 2000s – still following Fit For Life working full time in London until 2003. Then weight starts to rise. See nutritionist through GP surgery. New job involves lots of walking.
  • 2010 – know nutritious food makes us satisfied quicker, work from home and worry not active enough. Reflect on what works and doesn’t work.

Here are the books I have read:

My search for answers in the pages of books

At one point, a friend who had to avoid all kinds of foods had their hair analysed, which revealed all kinds of reactions to various foods. Remembering this, I found Langton Smith Health in 2015 and sent off a hair sample. I paid around £35 for a sugar intolerance test.

Seems that fruit had come up high

In 2016, to my joy DNAfit appeared to provide a wellbeing test from DNA. The results were either way over my head, which I couldn’t extract information from or at the click of a button via Google. It also said I was 100% lactose tolerant, which was only half the story and an unhelpful misdirection.

With all the mixed messages coming from every direction, it seemed impossible at this point to settle on a plan to try and give it long enough to see if it worked. The general mockery about food intolerances delayed me wondering what it meant, so I had another look at the sugar intolerance test. It mentioned yeast and sugar being a recipe for Candida, but I didn’t really process what it was and where it came from. Maybe yeast was a problem for me?

By trial and error I tripped over a rock called ‘casein’. In all the alternative and lactose free milks, no one mentions casein. Apparently it is another name for dairy intolerance as separate from lactose intolerance. My GP said they could not test for casein intolerance and didn’t do anything to detect gluten intolerance as a person dying after 6 weeks of a high gluten diet would pretty much confirm coeliac disease, wouldn’t it?

Despite rising levels of obesity and type 2 diabetes, not to mention people already living with Type 1 Diabetes, official guidelines still told people to ‘base every meal on starchy carbohydrates’.

This took me back to Fit For Life, which recommended not eating starchy carbohydrates with fat and protein. I had never understood why properly until I read books by Dr Zoe Harcombe, who is an obesity specialist, qualified nutritionist with a PhD in nutritional research.

Through the Harcombe diet and her response to the National Food Strategy, A Call For Evidence, there was this chart#

Food and micronutrients made simple

This chart is by no means extensive. For example, if the food varieties are expanded to show what foods come under each type, buckwheat, soy and quinoa all deliver the 9 amino acids we need. I had wondered why soy has made its way into so many forms, such as dairy alternative and its flour used in bread, although it was mainly used for wall paper a short time before. Soy is one of the 4 biggest drivers of deforestation alongside beef, wood and paper products and palm oil.

Roast venison with vegetables, can last a few days

As well as framing food intolerance as a difficult dinner party guest, vegans get a bad rap as well. It has to be said, people working in health food shops up to the new millennium were not the picture of blossoming health. However, today people know so much more about their own individual health as well as how to make their own ethical choices work too. I agree that mass farming and battery hens is not sustainable and admire people who dedicate their lives to opposing these practises. They have made a difference to raise awareness to the worst conditions, expose the worst offenders and drive change in consumer behaviour, which forces big companies to change too.

Although when consumers force change, multi-national companies will try to adapt as least as they can, maybe turn their packaging green, use a more homely typeface and add a happy grazing sheep to their packages. Therefore, it is up to us as individuals and consumers to do our own research.

The idea behind Hearth is to show a path to optimal or improved health and selfcare, which anyone can take safely. By adding single-ingredient, nutritious food to their diet, they will start to feel and see the difference after a few days. They might even prefer the great range of natural tastes of various foods to the less varied, artificial tastes from salt, vinegar, sugar and flavouring.

My point

Yes, i’ve got there. It is this. Have a quick think about foods from around the world. You may enjoy curry, noodles, pizza, tacos or maybe something closer to home like a Full English or a British roast every so often. We can also enjoy Spanish tapas, Greek Meze and Indian Thali. Many of these traditional dishes feature a variety of tastes, which never require a big dollop of tomato ketchup to enjoy.

Therefore, by looking at what threads run true through all diets and traditional food from around the world, we could say it works best to have

  • 3 nutritious meals a day at around 4 hours apart
  • Anyone who does not feel good and is underweight, overweight, obese or has eating disorders ought to have nutritious meals a day, 4 hours apart with nothing in between except water for a week and chart what happens in that time.
  • Leftovers, salad and other nutritious food items, such as olives, cucumber, artichoke hearts or hummus for zero effort.
  • Foods which deliver a range of vitamins and minerals.
  • Variety from fish, eggs, meat, vegetables and dairy
  • Dietary supplements Recommended Daily Amount (RDA) to access micronutrients missed in diet.

As the modern diet is becoming less varied as we can access a range of foods all year round from somewhere, I’ve taken to buying a range of items, such as:

  • Zero effort – leftover roast vegetables, salad, olives, artichokes and hummus – filling, nutritious and tasty

    Courgette

  • Cucumber
  • Artichoke hearts
  • Asparagus
  • Hummus
  • Feta
  • Sheep’s cheese
  • Chard
  • Brocoli
  • Spinach
  • Olives
  • Kale
  • Goat’s yogurt

These seem to be tasty, satisfying and nutritious ways to not want food between meals or after dinner. Especially for someone who likes food! Also, to drink between meals (yes, water) instead of diluting the nutrients in food at meal times.

DNA wellbeing tests and food intolerance

As The Harcombe Diet shows, 3 conditions affect many people’s metabolism and food cravings. These are:

  • Candidaa fungus or harmful bacteria fed on yeast and sugar, or whatever foods your body gets the most glucose from ie fruit, gluten, fast releasing carbohydrates, dairy, alcohol, mushrooms or other food sweet, vinegary or yeasty.
  • Food intolerance – although Mitachondrial DNA is a tiny portion of the whole DNA genome, women, who inherit mitachondrial DNA down their ancestral female line, which might be unbroken without mutation since the Ice Age or before. Mutations in DNA occur when our change in circumstances or bioavailability changes abruptly and we need to adapt, as many people did at the beginning of dairy farming, particularly around the Black Sea, while those who never adapted to dairy remained lactose intolerant. More from Healthline on most common food intolerance.
  • Hypoglycaemialow blood sugar levels. This is when your blood sugar is sent roller-coastering into such peaks and troughs by fast releasing carbohydrates in your diet that your pancreas struggles to keep up with hoovering up all the glucose in your blood by releasing insulin. This is a step in the wrong direction towards Type 2 Diabetes.

Just 5 days of eating 3 satisfying, varied and nutritious meals, consisting of:

Vegans – complete proteins such as quinoa, buckwheat or soy products (soy not prepared properly can be an anti-nutrient and block absorption in some people from other nutrients the body wants to access in food), therefore ensure the lectins are inactivated via one of the methods shown in this article.

Also, various combinations such as hummus and pitta bread, chilli beans and brown rice and beans on toast provide complete proteins and it is possible to see which amino acids various nuts provide, with peanuts (surprisingly to me) at the top.

This shows that if you had, over the course of the day, 3 servings of raw unsalted peanuts mixed with one serving of brazils and pistachios, you would get all 9 amino acids over the day, plus various micronutrients

Vegetarians – All the same plant proteins as vegans, except the addition of plain goat’s yogurt, which provides lactobacillus acidophillus for the gut bacteria and – like soy – fermented and treated dairy products such as cottage cheese, kefir and organic milk and butter to minimise the anti-biotics found in mass farmed dairy products. However, a big bonus to the vegetarian diet over vegan comes from eggs. We were lied to for so long by big food manufacturers of breakfast cereals to damn the humble egg, blaming fat, not the real culprit sugar – for many of our dietary problems. Eggs contain vitamin A, most of the B vitamins, D in the yolk and various other micronutrients we need each day. 2 eggs cooked with steamed greens is a satisfying, nutritious and inexpensive meal.

Pescatarians – Sardines for breakfast provides plenty of nutrition. However, the good news for the household food budget (as confirmed by Tim Spector in his book Spoonfed), is that frozen fish can be as good if not more nutritious and free of harmful elements than fresh fish and is much less expensive. Tinned fish such as salmon and tuna make excellent instant additions to a meal alongside other deli items such as olives, artichoke hearts, asparagus, green salad, cucumber or other leftovers from previous night’s dinner.

Omnivores – This doesn’t guarantee you can eat everything. Those who eat meat and eggs might not agree with fish, beans, nuts or gluten. You might like or even love them but food intolerance often causes cravings of foods your body is addicted to. It is good to try the Elimination Diet (also known as the Auto Immune Diet) to catch any foods that put you off track. However, for many people, a diet of unprocessed, real meat, fish, eggs, salad and steamed vegetables 3 times a day, 4 hours apart for a week will provide the tastiest, easiest, least harmful and most healthy reset you can get.

We are all unique – food is science, not religion. We should not think in terms of ‘belief’ but reserve judgement, start with the facts and then lead off into our own voyages of discovery about health and self care. The greater our own health literacy the better.

Public health ought to start with providing the proven facts about how our bodies work, what they use, how these work, how to keep our immune systems healthy and how to use food to recover from infections so we can all make informed choices for ourselves. We ought not to be imposing our beliefs and opinions on others. If we give people proven facts, by understanding the whole picture about nutrition and food, they can find their own answers.

I would argue that not everyone can be vegan. I have tried a few times, in a very healthy way: raw food for a year with no coffee or tea, no meat, fish, eggs or dairy and lots of vegetables with only full grain bread, pasta or brown rice and I have had mixed results. Hair, nails and skin: fantastic, but bloated, fatigue and other symptoms such as inflammation and water retention to the skies.

All the research I have done shows there are universal truths about the human body:

We need ‘fuel’ to be healthy in body and mind. That fuel must contain a range of vitamins and minerals that the body needs to function at its best. Eating disorders, calorie restriction and other extreme diets can damage organs and leave us with vitamin deficiencies. This would be how allergies, intolerances and decreases in absorption would have adapted. If allergies were viewed as messages from the body, perhaps our responses to them could be more proactive and positive, rather than hiding them with food intolerances as unwanted dinner guests.

 

 

 

 

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How UK and USA Governments Hijacked COVID-19 to Distract Us From Their Dealings

The main difference between SARS-COV1, MERS-Cov and SARS-COV2 or COVID-19 is the size of the elephant in the room.

With unclear, patchy and one-size-fits all guidelines from government, there has been a huge amount of finger pointing and name calling over how we respond to COVID-19. Good old divide and conquer.

Getting the nation tearing strips off each other is the perfect deflection technique. What about the Great Furloughed in Small Households with Gardens listening to and understanding the perspective of the Multi-Generation Household in a Towerblock with Hospital Visits and Full Time Workers?

Our government doesn’t want to delegate power to local regions. They don’t want challenge, anyone else showing them up or even to deploy qualified scientists to provide clear and articulate guidelines to the nation.

They don’t want their “science-based” response to be questioned. Not the tiniest query. We all know how to protect ourselves against viruses as we all do it when we need to. We do not need to all be treated like children with a one-size-fits-all response.

SARS-COV-1 and MERS-COV have been transmitting within the UK for a decade. The warnings were completely different and Public Health England even down played the threat in 2013, when respiratory premature deaths started to rise in UK. As there was no drug to sell or vaccine, they didn’t cause a panic. All the impacts on the UK that haven’t been properly documented are collateral damage from the benefits of our current corrupt government’s hidden benefits and funding from this situation.

All three are ‘new coronaviruses’ that ‘originate from bats or civets’ and have ‘passed to humans via wet markets in China due to increasing demand for wild game. Since the SARS outbreak over 10 years ago, that exact story has emerged a few times. However, nothing like COVID-19 has been anything like as successful as a virus spread. Who is pinpointing the reasons why? This really is a virus you want to avoid at any age,

SARS originated in 2002 and became prevalent in 2009 in the UK and America. Both Obama in USA and Gordon Brown in the UK consulted with independent scientists and responded to the threat through collaboration with other nations and health organisations without whole nations being impacted.

Firstly, we need to look at how healthy people respond to these viruses, compared to vulnerable ones.

Statistics will not show how many people caught SARS-COV or MERS-COV when they were transmitted within the UK as healthy people would think they ‘had a heavy cold’ and carry on as normal. This means possible transmission through healthy colleagues to vulnerable elderly or sick members of the household who may have died prematurely.

Many incidence of SARS-COV-1 and MERS-COV in the UK have transmitted unreported as people believe they have a heavy cold or that their immunity was down, perhaps due to stress, anxiety or grief.

However, in the last decade, the UK has had the rate of premature death from highest chronic lower respiratory disease out of 15 other EU countries.

SARS-COV1 and MERS-COV were more lethal than COVID-19, which spreads in just the same way. There is no difference between viruses in the means of transmission, just the differences in behaviour between humans.

In the UK, heavier colds have crept up on us and otherwise healthy people have been ill enough to stay at home. With a little awareness, such as the press at the start of the SARS and MERS spread in the UK, sufficient

What politicians, the press and the public do not know, but scientists are constantly studying, is how many people have died as a result of a chronic lower respiratory disease as a result of one of these new coronaviruses spreading in the UK.

According to the Office of National Statistics and WHO, lower respiratory diseases are the 4th biggest causes of death amongst men and women in the UK and we are at the highest level of respiratory viruses out of 15 EU countries. We also, unsurprisingly, have the worst diet amongst those 15 EU countries too. .

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